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To reach influential AP/deodorant customers
January 25, 2011
By: TOM BRANNA
Editor
To reach influential AP/deodorant customers—moms of tweens (8-12 years old)—Dove deodorant last Fall-Winter teamed up with author Rosalind Wiseman on her nationwide Girl World Tour. The book tour brought together daughters and their moms for an evening of bonding with interactive discussions about confidence, friendships, sweat-inducing moments and common mother-daughter challenges. During the two-hour workshops, Wiseman offered practical advice and tools to help set the foundation for open...
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